“My niche had become my rut.”
“A groove differs from both a niche and a rut. Where a niche is marketing talk, and a rut is a place in which we get stuck creatively, a groove is a channel that leads us, funnels our creative energies, allows those energies to flow purely in one direction without having to spend effort in steering them. A groove is a great place to be. It’s a place where there is room to play, to explore, to boldly make mistakes. Where a niche applies to those with commercial concerns, a groove is for all of us, a place to which we aspire as creatives.
A groove isn’t something you create, but you can set the stage for it. By working on your craft and exploring the corners you’ve left untouched.”
Read more: http://digital-photography-school.com/photography-niches-grooves-and-ruts#ixzz0MosxBsK2
-- Photographer and author David duChemin
No comments:
Post a Comment